Kenya is one of the fastest-growing hubs for business, especially for eCommerce systems. As per a study by Mastercard, nearly 79% of the surveyed customers in Kenya are shopping online. The healthcare industry, fast-moving consumer goods, and apparel are industries where they shop the most.
The data is encouraging Kenyan entrepreneurs to start online businesses. Also, owners of offline businesses want to launch their apps on the Google Play Store or the Apple App Store. Simply put, entrepreneurs are investing in developing mobile applications that will let Kenyan customers shop online. People can get any service they want using apps, whether it’s food, groceries, taxis, or even a massage therapist.
Moreover, online businesses have a higher potential to make money. The technology in Kenya has gone so far that today, people are buying, selling, and renting their properties, cars, and other items online!
Undoubtedly, starting a business online has become more accessible. Thanks to ready-to-launch Gojek Clone apps.
Why should you take your already established multi-service business online in Kenya? It is one of the most important questions to consider before making further decisions.
Let’s look at some plausible reasons for this.
Benefits of Starting an Online Business in Kenya
Flexibility is one of the biggest perks of an online business. Entrepreneurs can run their businesses anywhere in the world and at any time!
Second, it is less expensive to start a business online than in a physical location.
When starting a local physical business, one has to consider everything from the right location to hiring store staff, storing and maintaining inventory, and so on.
On the other hand, to run an online business, entrepreneurs only need a smartphone and a good internet connection. To run their business smoothly, they’ll have to focus on digital marketing, communicating with customers, and managing the digital store, if not dealing with employees or keeping inventory.
Apart from these perks, other benefits that you, as the entrepreneur, will get to leverage are:
24/7 operations
“Online” basically means always-on. Put simply, your business will never be shut down. Users will be able to place orders or book services anytime they want. It means you will be making money even when you’re asleep!
Easy scalability
Expanding an online business is easy. Since you are not location-bound, you have the opportunity to plant new roots anywhere you want. It can be another city in Kenya, a country, or a continent.
Moreover, your business will face minimal obstructions.
Wider reach
Another advantage is that online platforms help businesses reach a larger audience. Nowadays, everyone has a mobile phone and access to the Internet. Therefore, they can download your app and book the services they want without a hitch. By breaking geographical barriers, you will be able to reach more people, increase your sales, and thus make more money.
How to Set up a Multi-service Business Online in Kenya?
To take your offline multi-service business online or even start a new one, all you need is a Gojek Clone App!
A lot of you may be wondering what a Gojek Clone is. It is a mobile app similar to Gojek, Southeast Asia’s biggest and most popular on-demand platform.
It runs on a multi-service ecosystem model that enables users to book a wide range of services. The service assortment Gojek offers includes:
- Taxi and moto ride booking
- Parcel delivery
- Food, grocery, and store-based deliveries
- Medicine delivery
- On-demand fitness services
Based on a similar concept, there are now Gojek-like apps available in the market, essentially, clone applications.
With a clone app, you will be able to establish a Gojek-like multi-service business online and offer more than 101 services.
Ready-made apps are easy to launch. Additionally, with this solution, you can also build a custom-branded app and launch it within 14 days.
Since these are pre-built solutions, they only have to be white-labeled and customized with your desired features.
Moreover, white-labeling experts can help you build a unique application using the base app. They will integrate with your branding logo and name, match your color theme, add the languages you want, and more.
Also, once the development is done, they’ll test your app and then launch it on the Apple App Store and Google Play Store.
A few app development companies also provide ready-to-market websites, KIOSK panels, admin panels, and other supporting panels as well. As a result, helping entrepreneurs run their online businesses smoothly.
Talking about the features, here are a few that your Kenyan customers will love. Adding features that will be useful for your customers is crucial. You want your users to make the most of your multi-service platform, so you first need to understand what they want.
Then, you need to add the features your customers are looking for, and that will make your Gojek-like app an instant success.
Gojek Clone App – Must-have Features
These are the must-have features you should consider integrating into your app.
Touch ID/Face ID login
Users can activate the smart login features from the app. After it has been enabled, Android users can log in using Fingerprint Recognition, whereas iOS users can use their Face ID.
By integrating this feature, you can allow your users to quickly log into the app and book services. They’ll not have to worry about forgetting the passwords or resetting them every time they wish to log in.
Internal chatting
Your users can chat with the service provider through the in-app chat feature. The feature enables both users and providers to chat without sharing their numbers or incurring additional charges for sending SMS.
However, the feature is active only when the provider accepts the service request and remains so until they reach the user’s location and start the task.
Change language and currency
This Gojek Clone app feature is most useful for customers living in Kenya who don’t speak their native language. In short, they can change the language they understand and browse the app more easily. They then don’t need a translator for the same. For example, a user can change the language from English to Spanish if they want.
Moreover, tourists visiting Kenya can also change the currency to see the real-time rates and charges in their currency. They’ll no longer need to convert the currency.
Rate and review
One of the most important features you should add to the app is ratings and reviews. Here, you will be able to allow your users as well as the providers to rate and give feedback based on their experience.
Therefore, the next time a user books the service or hires the provider, they’ll be able to see ratings and reviews provided by other users. This way, they can make better decisions about hiring a professional or opting for an on-demand service.
Add voice instructions
Users can use the feature to record delivery instructions for the driver and send them to the provider. At times, users may want to provide instructions related to deliveries; rather than writing them, they’ll be able to record and send them.
It would be easier for the providers to understand the instructions and make the delivery according to the user’s request. Moreover, when the provider can understand the instructions, they’ll be able to make quicker deliveries.
Grow your Online Business with Gojek Clone App
After developing and launching your multi-service app, you’ll have to focus on growing it. It’s one of the major requirements for making your business even more successful.
However, it can be a little bit daunting. But you don’t have the option to turn back, right? Well, this section tells you how you can use your futuristic app to grow the business to new heights.
Let’s see!
Optimize your online shop
How you present your online shop matters most to customers in Kenya, or, in fact, anywhere in the world. Your app’s design can immensely impact your customer’s perceptions. It will impact their decision about staying on the app and browsing or uninstalling it.
Therefore, you must keep ‘improving’ your app’s visuals and making it more user-friendly. Furthermore, your app should be simple to use and mobile-friendly.
Leverage social media
There is no denying that social media is one of the greatest tools to grow a business and make it successful. Social media platforms like Twitter, Threads, Facebook, Instagram, etc. can help you reach a larger audience.
Using social media is free and the most effective way to build your Gojek Clone app’s global presence.
Besides, you can use the platforms to generate more leads in Kenya, build strong relationships with your customers, and promote your on-demand service.
You must stay active on these platforms and post quality content frequently to maintain your audience’s interest.
Offer great services
Providing good customer service is essential for building strong customer loyalty and generating repeat business. Use these tips to provide better services to your customers using the Gojek Clone app:
- Keep your contact information up-to-date
- Offer 24/7 support
- Respond to customer inquiries as soon as you can
- Have transparent and workable policies
- Use customer feedback to improve your services
- Follow up with your customers to ensure that their issues have been resolved
- Offer good deals to attract and retain your customers
Final Words
Gojek Clone is a powerful solution that can help you take your offline multi-service business online in Kenya in 14 days.
Following what we just discussed, you can easily develop and launch a successful online platform that allows users to connect with providers. And, in turn, help you make more money.
Ready-made solutions are affordable and can be easily customized to meet your specific needs. Additionally, you can build the app to reach a wider audience and grow your business smoothly.
In short, even if you want to start a new online business in Kenya, Gojek Clone is a great solution for you. You can start your business in just 14 days!
Moreover, its advanced features and modern on-demand services can help you become one of the top players in Kenya!
